By Dan Olsen
The lacking handbook on the right way to follow Lean Startup to construct items that consumers love
The Lean Product Playbook is a pragmatic consultant to development items that consumers love. even if you're employed at a startup or a wide, confirmed corporation, we know that development nice items is tough. so much new items fail. This ebook is helping increase your probabilities of development winning items via transparent, step by step information and advice.
The Lean Startup stream has contributed new and beneficial principles approximately product improvement and has generated plenty of pleasure. in spite of the fact that, many businesses haven't begun to effectively undertake Lean considering. regardless of their enthusiasm and familiarity with the high-level techniques, many groups run into demanding situations attempting to undertake Lean simply because they consider like they lack particular information on what precisely they need to be doing.
If you have an interest in Lean Startup ideas and wish to use them to strengthen successful items, this publication is for you. This ebook describes the tilt Product strategy: a repeatable, easy-to-follow method for iterating your solution to product-market healthy. It walks you thru how to:
- Determine your aim customers
- Identify underserved patron needs
- Create a successful product strategy
- Decide in your minimal possible Product (MVP)
- Design your MVP prototype
- Test your MVP with customers
- Iterate quickly to accomplish product-market fit
This ebook used to be written by way of entrepreneur and Lean product specialist Dan Olsen whose event spans product administration, UX layout, coding, analytics, and advertising and marketing throughout quite a few items. As a hands-on advisor, he subtle and utilized the recommendation during this ebook as he helped many businesses enhance their product method and construct nice items. His consumers comprise fb, field, Hightail, Epocrates, and Medallia.
Entrepreneurs, executives, product managers, designers, builders, dealers, analysts and a person who's obsessed with development nice items will locate The Lean Product Playbook an critical, hands-on resource.